Supporters of the Dragon Culture Festival - Shining International, a shining pearl in the global meat industry

Canada is known for its multicultural inclusivity and has become a warm haven for countless overseas Chinese seeking their dreams and belonging. Spreading Chinese culture in this land full of opportunities and challenges is not only a pursuit of roots, but also an important mission to build a spiritual home for overseas Chinese. The advancement of this great cause cannot be separated from the strong support of all sectors of society, especially numerous businesses. They have built a solid bridge for the overseas dissemination of Chinese culture through practical actions, allowing every Chinese who is far away from their homeland to feel the warmth of home and the power of culture, and also allowing other ethnic groups to feel the spirit of the dragon. Here, we will gradually introduce the businesses that have provided strong support for the Dragon Culture Festival, thanking them for their dedication and achieving the largest cultural event of Chinese descent.

For the readers who continue to pay attention to the official account of the Dragon Culture Festival, the name "Shenghui International" must be familiar. Indeed, it is this enterprise full of cultural heritage and forward-looking vision - Shineway International. Last year, it was a strong sponsor of the Dragon Culture Festival. Now, Shenghui International has once again joined hands with the Dragon Culture Festival to embark on a new journey of cultural exploration and inheritance, adding even more dazzling brilliance to this traditional and modern event.

Mr. Lin Hao, the Managing Director of Shenghui International Group, has given back to society and become a cultural inheritor after achieving success in his career. He proved through practical actions that wealth is not only a symbol of personal status, but also an important force in promoting social progress and cultural prosperity. While pursuing personal dreams, he adds a warm touch to the Chinese community and jointly writes a new chapter of culture and inheritance.

Founded in 2009, Shenghui International (Group) is a global company headquartered in Canada, specializing in the import and export trade of agricultural and sideline products, especially frozen (fresh) meat products. It is a shining pearl in the global meat industry and has become a bridge connecting global consumers with high-quality ingredients. Since its establishment in 2009, Shenghui International has not only witnessed the booming development of the industry, but also achieved breakthroughs with annual sales of over 100 million US dollars, writing its own brilliant chapter. In addition to specializing in the import and export trade of cattle, pigs, chickens, and sheep products, the company also exports Canadian origin blueberry wine, ice wine, and seafood from North and South America to China.

In terms of agricultural and food products, Canada is one of the guest countries of honor at the Shanghai Import Expo and the Beijing Chain Expo in China. Looking back, Canada has achieved remarkable results in both the CIIE and the Chain Expo. From showcasing high-quality products and services to the continuous growth of economic and trade cooperation achievements. Mr. Lin Hao, Managing Director of Shenghui International Group in Canada, is a frequent visitor to the "CIIE" and "Chain Expo", and has been engaged in meat import and export business for many years. He stated that Canada is an agricultural and food powerhouse, renowned for the quality and taste of pork and beef. With the growth of trade between Canada and China, Canada will undoubtedly become a beautiful scenery at the future Agricultural and Food World Trade Fair.

Mr. Lin Hao, who once served as the Deputy Ambassador of the Agricultural Trade Office (ATO) of the Foreign Service of the United States Department of Agriculture (USDA) in Shanghai, is an agricultural commissioner and a graduate student majoring in international trade. With a deep understanding of trade, he conducted market analysis and found that Canada is one of the world's largest meat exporting countries, and exports have long been an indispensable part of Canada's meat industry. And in China, as people's lives gradually become richer, the demand for meat has also gradually risen to become the world's largest meat consumer. Canada's resources and China's demand are just a bridge in between. Seizing the business opportunity, we decisively entered and founded Shenghui International Group, which made a splash.

Business inspection and negotiation display

The group has subsidiaries in the United States and China, and has established numerous procurement and quality control offices worldwide. The headquarters of the group specializes in importing beef and mutton from many countries such as Australia, New Zealand, the United Kingdom, Ireland, France, Brazil, Argentina, Uruguay, Chile, etc. in Canada. At the same time, it also imports poultry and pork products from the United States and provides B2B and B2C distribution and distribution, group dinners, and personal and family terminal ordering services for the local Canadian market using e-commerce models.

Shenghui International focuses on sourcing high-quality, cost-effective raw materials and products suitable for retail and wholesale markets from around the world for Canadian and Chinese users. The product is sourced from countries and regions with concentrated and abundant meat production scales across North America, South America, Europe, and Oceania.

Shenghui International focuses on assisting users by analyzing and delivering daily market prices, news, and dynamic trends, in order to provide them with opinions and suggestions that help them develop wise plans and decisions and thus bring them substantial profits.

Shenghui International is committed to fulfilling every transaction and seeking cost-effective and efficient sea, land, and air logistics transportation solutions. We are committed to ensuring that every pick-up and delivery can be completed on time and in quantity, regardless of the location in the world, to ensure the best user satisfaction.

Shenghui International, relying on its own strength and the joint efforts of the financial industry, jointly explores and develops credit rating channels that are conducive to achieving international trade transactions based on the specific situation of users, including the selection of modern, flexible, and value preserving new electronic currencies with convenient payment. In the field of export business, especially in meeting the needs of the Chinese market, the company has always been committed to creating a series of customized full process international trade services through innovative models in procurement, logistics, market analysis, and credit loans.

The company's business philosophy is to strengthen the competitive advantage of users and utilize the skills, knowledge, and expertise of Shenghui Group to develop and cultivate long-term, mutually beneficial business cooperation between both parties. On this basis, the group's medium to long term plan and vision are focused on becoming a new era intelligent international trade group with expertise and specialization in the imported meat industry, with both hard power and soft support advancing simultaneously.

In Canada, our launched "Meat O Meat" boutique and barbecue season or holiday gift package combination has gained unanimous recognition, trust, and praise from consumers.

Outstanding achievements, multiple awards received

Looking ahead to the future, Shenghui International will continue to adhere to the principle of "quality first, service foremost", deepen its global layout, expand its product line, strengthen brand building, and strive to become a leading enterprise in the global agricultural and food product field. The company will further increase its investment in technological innovation and sustainable development, bringing consumers, especially businesses, individuals, and families in the Greater Toronto Area, more organic, healthy, safe, and delicious food choices and mouth watering experiences. The "Golden Sun Sole Dorato" brand under Shenghui's brand, the Meat O Meat series products with meat broth flavor, make "every household fragrant with delicious meat, every household has its own flavor", empowering and shining for the success of thousands of households' careers and happy lives!